Disclaimer

It should be assumed The Chip Shop Award entries do not reflect the views, policies, or strategies of any organization living or dead. In fact, it has mostly been created without the knowledge of those the work purports to either promote or parody.

4
Best campaign from the past
Nominated
Entrant name
Eline Cottyn
Summary entry description
What if our ancestors had the same marketing tools as we have now? Fire was an essential discovery for caveman to live self-sufficiently. The fact that it became portable, ‘wireless’, was a big step forward and an evolution towards a form of incipient luxury. This new function is addressed in the ad. This design refers with a nod to the simplicity and cleverness of Apple’s advertising strategy: a sober design with straightforward copy.
Entry image
Entry credits
Mathilde Lampe, Eline Van Der Gucht, Eline Cottyn, Guillaume Janne, Luciano Miglio, Dina Tassenon, Alies Eechaute, Arthur Vermeren, Jasper Baele, Jens Simoens
One moment, adding the suggested category...