If you have any further questions regarding the awards, say hello on our live chat, which can be found at the bottom right-hand corner of your screen and a member of The Drum team will be able to help out.

*Disclaimer - It should be assumed The Chip Shop Award entries do not reflect the views, policies, or strategies of any organisation living or dead. In fact, it has mostly been created without the knowledge of those the work purports to either promote or parody.

About the awards


Anyone, anywhere - that includes you!


- £35 (+ vat) per entry.

- Free entries for students and The Drum subscribers (contact us for your discount code)


Official deadline: Friday, September 5, 2025


The winners will be revealed online right here on this site and on thedrum.com at 3PM (BST) on 17 September – no ceremony, no small talk, just the glory. To properly celebrate the boldest, most brilliant creative ideas, we’re hosting a panel discussion and live Grand Prix vote at The Drum Live (24–25 September at The Drum Labs, London). Winners will be invited to come along and soak up the fame.

Entry rules

  • Material entered need not necessarily have been published, displayed, broadcast, or mailed.
  • Material entered need not necessarily be for your own client.
  • Creatives need not hold the intellectual property rights to the brands they intend to enter.
  • The work need not be honest or decent but should as far as possible be legal.
  • Entries need not be finished to normal printing or broadcasting standards.

Entries can be submitted in all languages on the basis that subtitles, dubbing or a form of translation into the English language is provided, except where no detailed understanding of the written word is important and where the product is recognisable.


The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category. The judges also reserve the right to remove categories where entries do not meet the standard for nomination.

These entries will not be refunded as they will have been judged accordingly.

Submitting your entries


To find out exactly how to enter, you can follow this handy guide.


Yes, if you save your entries as you go then you will be able to edit them up until the official entry deadline, via your entry dashboard.


You can pay via credit/debit/AMEX card on our website once your entries have been submitted.

Payments must be received by the entry deadline to qualify for judging.

Yes, you will be able to edit your entries up until the official deadline.

The judging process


The judging panel are all creative heavyweights. This means your idea will not only be taken seriously but also evaluated professionally. Despite there being no rules, the judges will be looking for pure creativity clever ideas, something that could run in the real world ideas they wished they had thought of themselves.