Wayne is a globally recognised creative leader with over 25 years of experience shaping brands and driving design innovation across Asia, Europe, and the US. His path into the industry has been anything but conventional. Following a professional surfing career, he found his way into advertising via AWARD School in Oz - an unexpected pivot that launched a career across some of the world’s most respected agencies and brands. Deakin has held senior creative and design leadership roles at Jung von Matt, Jam, Engine Group, AKQA, and Huge. Most recently, he served as Global Principal, Creative and Global Executive Creative Director at branding consultancy Wolff Olins, where he led global design and experience initiatives. In this role, he partnered directly with C-suite leaders to break down silos and reimagine what modern brands and experiences can achieve. Throughout his career, he has delivered transformative work for Google, Nike, Nothing, On Running, Selfridges, Apple, Chanel, LVMH, Uber, Mercedes and the Mercedes F1 team, LG, Lloyds, Rolls Royce, Ubisoft, BBC, and Warner Bros - even the Olympics and the United Nations, to name a few. As well as DTC, B2B and B2C brands, Wayne has worked with cultural institutions and helped create installations for galleries and museums - including work for BAFTA and the Serpentine. His output blends storytelling, technology, and design to deliver both cultural relevance and commercial impact. Recognised by major global award shows, he has judged and chaired prestigious juries, received numerous individual honours, and led agencies to win multiple industry titles. He has collaborated with icons such as Virgil Abloh and Milton Glaser, with his work featured in leading publications and design museums worldwide. A passionate advocate for Neurodiversity and emerging creative talent, Wayne regularly contributes to media and publications. He is also a sought-after speaker at conferences around the world, sharing insights on creativity, innovation, and the future of design - with his trademark optimism and energy in the power of ideas to create change

Katy is the Executive Creative Director with extensive experience leading creative campaigns for a diverse range of brands, including Royal Navy, B&Q, Green Flag, Sky, Southwestern Railway, the ECB, and WWF. She has also worked on pro-bono projects for organizations such as the Born Free Foundation, PETA, and Missing People. With a passion for blending creativity with strategic insight, Katy has earned recognition at major advertising award shows, including Cannes Lions, D&AD, British Arrows, Creative Circle, and Kinsale Sharks. Katy’s leadership and creative vision continue to set the bar in the advertising industry, as she consistently delivers impactful, engaging campaigns that resonate with audiences and drive meaningful results.

Marc is the Dean of the School of Communication Arts, widely recognised as the world’s most awarded ad school. He has spent over a decade helping emerging talent break into the creative industries and shaping future leaders in advertising and beyond. He’s also a transformational coach, speaker, and occasional troublemaker.

Rasmus Smith Bech is the Executive Creative Director at BBC Creative, the BBC’s in-house creative agency.

Kim is a creative director at Leo UK, overseeing work across the agency while helping to manage the creative department. She’s led on creative campaigns for Morrisons including its latest campaign, ‘Fresh from Market Street’ and its Christmas ad ‘The Greatest Show at Home.’ Kim was previously Creative Director at VCCP, where she won the global Primark account. Her notable projects for VCCP include Virgin Media O2’s ‘Switch Up’ and ‘Wear la Rose’ for the brand’s sponsorship of England Rugby. Prior to VCCP, Kim spent 14 years at BBH, working across brands including Barclays and Refuge. She was integral to the client relationship with the latter and its campaigns to end domestic abuse. Her work on its ‘50th Anniversary’ campaign highlighting the rise of tech abuse scooped multiple creative awards.

Viv Greywoode is the Head of Design at Stink Studios, where he oversees all aspects of design for a studio that has been awarded over 40 D&AD Awards. In his role, Viv holds sway over all design endeavours at Stink Studios, both within Europe and on the global stage. His close collaborations with Google, Peloton, LOEWE, and Channel 4 are emblematic of his commitment to craft and his comprehension of design across all aspects of branding, campaigns and digital experiences. Viv's journey into design started 15+ years ago within the Nike team at AKQA, where he spearheaded the design of campaigns and digital experiences for a range of categories, including Football, Basketball, Running, Innovation, and Nike Women's initiatives. Beyond his daily responsibilities, Viv contributes to the industry by nurturing budding talents through his partnership with Creative Lives in Progress. He is also a passionate public speaker, having delivered speeches at events such as the 2023 D&AD Festival, where he addressed the topic of Diversity in the Creative Industries and a presentation in 2022 at OFFF Festival about Creative Craft.