No clients, no rules, no apologies - just raw, unfiltered creativity. These categories are anything but traditional. Whether it’s work for a brand you don’t even have, an idea your client rejected, or a campaign that’s more satire than sell, this is where anything goes. Think of it as a playground for the most imaginative, irreverent, and rule-breaking minds in the industry.
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Too bold? Too weird? Too real? This one’s for the big ideas that got shut down by the client - but still deserve the spotlight.
A wink, a nudge, and a cultural nuance or two. Self-aware, understated, and maybe just a little too clever for your average Super Bowl ad.
Campaigns with a sting in the tail. Smart, subversive, and designed to make the ad world (and maybe the world at large) squirm.
You didn’t say it was AI. You should have. Now’s the time to own it. Show us what synthetic creativity can do.
A heartfelt or provocative concept that champions change, regardless of whether it ever ran. Passion project meets creative craft.
Ads made without permission, budget, or even a relationship. Just pure speculative genius. If only they knew what they were missing…
The idea that could have cleaned up—if only you hadn’t told the truth. Enter your world-beating fake creative work here
The finest work you definitely shouldn’t have made. Inspired? Copied? Let the lawyers decide.
For when your idea actually made people laugh - and not just in an awkward client pitch. Comedy counts.