Disclaimer

It should be assumed The Chip Shop Award entries do not reflect the views, policies, or strategies of any organization living or dead. In fact, it has mostly been created without the knowledge of those the work purports to either promote or parody.

1
Grand Prix

The best in show.

1
Chair Award

As chosen by the Chair of our panel: Pancho González, co-founder and chief creative officer of Inbrax.

7
Chip Shop x OMB Challenge

Create posters to advertise #ChipCondiments in partnership with @TheDrum's Chip Shop Awards Cheese? Curry Sauce? Brown Sauce? Mayo? Ketchup? Gravy? Mushy Peas? Salad Cream? Or something else? I hear some people dip their chips in a chocolate milkshake!

The world is your oyster… mmm Oysters and Chips. What do you have with your chips? How would you advertise it?

7
Best retail

 For your most creative ideas for the retail sector

6
Ad most likely to cause a riot

For your creative ideas that could start a riot

6
Best outdoor

 For your most creative ideas on an outdoor platform

6
Best education

 For your most creative ideas for the education sector

5
Covid Recovery Campaign, Ad or Experience

For your most creative ideas designed to deal with the business impact of Covid.

6
Best parody

  For your most creative ideas that use parody

10
Best shop window post card

For your most creative ideas using a shop window postcard space

5
Best social

 For your most creative ideas using social media

6
Best video

 For your most creative ideas using video

7
Best vandalism of an existing ad

 For your most creative ideas that have vandalised (copied/adapted) an existing ad

3
Best use of ambient

 For your most creative ambient ideas

7
Best press

 For your most creative ideas in press

3
Best professional services

 For your most creative ideas for the professional services sector

10
Best ad which really should run (that hasn't)

 For your most creative ideas that clients actually could run.. but never has

6
Covid Awareness Campaign, Ad or Experience

For your most creative ideas designed to promote issues around public health.

7
Best stunt or experience

 For your most creative ideas for stunts of experiences

3
Best transport

 For your most creative ideas using transport as your medium

7
Best digital

 For your most creative ideas on a digital platform

6
Best ad from the future

  For your most creative ideas looking at what could be happening in the future

10
Best health

 For your most creative ideas for the health sector. this year we've also added two categories specifically for Covid related ads/campaign

11
Best charity

 For your most creative ideas for a charity organisation

5
Best leisure

 For your most creative ideas for the leisure sector

10
Best political

 For your most creative ideas with a political focus

5
Best corporate identity

 For you most creative corporate identities

8
Best ad without a visual

  For your most creative ideas without a visual... maybe it's just great copy

11
Best food and drink

 For your most creative ideas for the food & drink sector

10
Best ad without a headline

 For your most creative ideas where the ad speaks for itself without the need for a headline

5
Best fake news

For your most creative ideas around fake news

4
Best use of bad taste

For your most creative and clever ideas around bad taste... not just bad taste for the sake of it

4
Best use of celebrity

 For your most creative ideas that use a celebrity

8
Best use of honesty

 For your most creative ideas that incorporate honesty