7
Best use of honesty
Nominated
Company or team name
Raw London
Summary entry description
Iceland rebrands to “Land” in protest at other supermarkets’ slow climate action. Iceland are supermarket sustainability leaders having reduced their operational carbon by 74% since 2011, their food waste by 19.2% since 2018, and their own label plastic packaging by 20.5% since 2017. But they’re ahead of the competition - and if other supermarkets don’t keep up, there won’t be any ice left! That’s why to raise awareness and demand action, Iceland are rebranding to just “Land” for the month of June.
Entry image
Entry credits
Alexandra Agoshkova, Arron Moyce, Asia Zdunik, Charlotte Harris, Don Mike, Hannah Akitt, Laura Piccirillo, Tarun Shah, Tom Fuller, Trey Kyeremeh
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