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If you have any further questions regarding the awards, say hello on our live chat, which can be found at the bottom right-hand corner of your screen and a member of The Drum team will be able to help out.
*Disclaimer - It should be assumed The Chip Shop Award entries do not reflect the views, policies, or strategies of any organisation living or dead. In fact, it has mostly been created without the knowledge of those the work purports to either promote or parody.

About the awards


Anyone, anywhere - that includes you!


Early bird
First entry - £52.00 + VAT
Additional entries - £31.50 + VAT

Standard 
First entry - £65 + VAT
Additional entries - £35 + VAT

In order to get the additional entry price, please ensure you enter all entries at once. Students and freelancers are entitled to 40% off their entries, get in touch to get your discount code.


Early bird deadline: Wednesday 16 December 2020
Official deadline: Thursday 25 March 2021


We announce the nominees via this website and social channels (make sure to follow us @TheDrum), the winners will later be revealed during our virtual awards ceremony. You will also receive an email notifying you of the results.

Nominations announced on our website and social channels: Tuesday 13 May 2021
Winners announced via our virtual ceremony:
Thursday 3 June 2021

Submitting your entries


To find out exactly how to enter, you can follow this handy guide.


Yes, if you save your entries as you go then you will be able to edit them up until the official entry deadline, via your entry dashboard.

You can pay via credit/debit/AMEX card on our website once your entries have been submitted.

Payments must be received by the entry deadline to qualify for judging.

Yes, you will be able to edit your entries up until the official deadline, Thursday 25 March 2021. To edit your entries log on to your 'Dashboard' > 'Awards' > 'Nominations' and edit.

Entry rules

  • Material entered need not necessarily have been published, displayed, broadcast, or mailed.
  • Material entered need not necessarily be for your own client.
  • Creatives need not hold the intellectual property rights to the brands they intend to enter.
  • The work need not be honest or decent but should as far as possible be legal.
  • Entries need not be finished to normal printing or broadcasting standards.

Entries can be submitted in all languages on the basis that subtitles, dubbing or a form of translation into the English language is provided, except where no detailed understanding of the written word is important and where the product is recognisable.


You may enter as many categories as you like, however, each entry must be treated as a separate entry and payment made for each - please note that you will only get the additional entry discount if you submit all entries at once. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.


The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category. The judges also reserve the right to remove categories where entries do not meet the standard for nomination.

These entries will not be refunded as they will have been judged accordingly.

The judging process


The judging panel are all creative heavyweights. This means your idea will not only be taken seriously but also evaluated professionally. Despite there being no rules, the judges will be looking for pure creativity clever ideas, something that could run in the real world ideas they wished they had thought of themselves.

After the panel has carried out their pre-judging, the judges will meet to discuss the entries and decide on the finalists, vinegars, and chip winners. The judge's decision is final, and they also reserve the right to move your entry into a category if they feel the project is better suited elsewhere.


Sure! You can nominate yourself/colleague/client by completing this form with your details, and a member of The Drum team will be in touch if the application is successful.

We work very hard to make our panels as diverse as possible. We welcome applications from all.

More information regarding criteria can be found on the application form.


Please note that we cannot guarantee judges feedback on individual entries, however, if you would like a better understanding on the process, get in touch via our live chat  where you can speak with a member of The Drum team.