If you have any further questions regarding the awards, say hello on our live chat, which can be found at the bottom right-hand corner of your screen and a member of The Drum team will be able to help out.
*Disclaimer - It should be assumed The Chip Shop Award entries do not reflect the views, policies, or strategies of any organisation living or dead. In fact, it has mostly been created without the knowledge of those the work purports to either promote or parody.

About the awards

Anyone, anywhere - that includes you!

Early bird
First entry - £58.50 + VAT
Additional entries - £31.50 + VAT

First entry - £65 + VAT
Standard - Additional entries - £35 + VAT

In order to get the additional entry price, please ensure you enter all entries at once. Students and freelancers are entitled to 40% off their entries, get in touch to get your discount code.

Early bird deadline: Wednesday 16 December 2020
Official deadline: TBC

We announce the nominees via this website and social channels (make sure to follow us), the winners will later be revealed during our virtual awards ceremony. You will also receive an email notifying you of the results.

Nominations announced on our website and social channels: TBC 
Winners announced via our virtual ceremony: TBC

Submitting your entries

To find out exactly how to enter, you can follow this handy guide.

Yes, if you save your entries as you go then you will be able to edit them up until the official entry deadline, via your entry dashboard.

You can pay via credit/debit/AMEX card on our website once your entries have been submitted.

Payments must be received by the entry deadline to qualify for judging.

Entry rules

  • Material entered need not necessarily have been published, displayed, broadcast, or mailed.
  • Material entered need not necessarily be for your own client.
  • Creatives need not hold the intellectual property rights to the brands they intend to enter.
  • The work need not be honest or decent but should as far as possible be legal.
  • Entries need not be finished to normal printing or broadcasting standards.

You may enter as many categories as you like, however, each entry must be treated as a separate entry and payment made for each - please note that you will only get the additional entry discount if you submit all entries at once. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.

The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category. The judges also reserve the right to remove categories where entries do not meet the standard for nomination.

These entries will not be refunded as they will have been judged accordingly.

The judging process

Regardless of budget, size of the project, or scale of the resource, entries will be judged objectively on their own merit. It's a fair playing field for large and small projects.

The jury will be looking for evidence of:

• Clear strategic thinking
• Creativity and innovation
• Tangible results and outcomes

After the panel has carried out their pre-judging, the judges will meet to discuss the entries and decide on the finalists, commendations, and award winners. The judge's decision is final, and they also reserve the right to move your entry into a category if they feel the project is better suited elsewhere.

Sure! You can nominate yourself/colleague/client by completing this form with your details, and a member of The Drum team will be in touch.

We work very hard to make our panels as diverse as possible. We welcome applications from all.

More information regarding criteria can be found on the application form.

Please note that we cannot guarantee judges feedback on individual entries, however, if you would like a better understanding on the process, get in touch via our live chat  where you can speak with a member of The Drum team.