Alistair has been in the industry for over 20 years. During this time, he has had a number of exciting roles, most recently Creative Director of London-based creative agency Waste. Campbell was laterally the ECD at We Are Social’s London office, where he was responsible for creating the LEGO AR Shop named among the most innovative UK campaigns of 2019 and bringing in new clients including Vodafone and Amazon Prime. Prior to that he was Creative Director at Guardian Labs and ECD of Agency Republic. His work spans a large variety of sectors and brands, with notable campaigns for PlayStation, Converse, Audi, first direct and recently TikTok.