Jeffrey has spent his career perfecting his craft at some of the top creative agencies in Canada and the United States.

Prior to joining Sid Lee, he led global multi-channel campaigns for Google at Mullen in Boston and was part of the team that took the agency to the Advertising Age A-list twice, Creativity’s “Innovators of the year” and the Forbes Top 10 Ad Agency list.

At Sid Lee he co-led the iconic “We the North” campaign for the Toronto Raptors and has been a key player in growing the agency’s reputation on the global stage.

His work has been awarded with multiple prizes at Cannes, D&AD, Clios’s, One Show and Art Director’s Club.