Sherina Florence
Sherina Florence
group creative director
72 and Sunny

Venture Culturist- Sherina is Group Creative Director at 72 and Sunny. She served as brand lead of Instagram Global and Unilever brands for Ogilvy. Sherina also collaborated with the Roots to create new music and directed films for both Unilever Campaigns and for The Roots with Citizens Bank, before moving onto shaping culture in the optimistic powerhouse that is 72.

Sherina has a passion for connecting clients to culture. She has served as EMEA Creative Director for Beats by Dre, overseeing some of the most impactful social and digital content in the history of the brand. Before returning to the U.S. she served as creative director for COPA90 London where she worked on Adidas, Nike, Uber, Brand USA and Women's World Cup 2019.

Passionate for big ideas that change thinking, Sherina collaborated directly with the Guardian to create a viral campaign called #StandfastforJustice which contributed to the release of detainees at Guantanamo Bay and also created and led efforts for University of Phoenix to transition their communication and impact in communities of color by creating the documentary ‘Saving Tomorrow Today’ and a news hub that became the top source for Black parents to find solutions for the challenges their children face within education in America.

Sherina donates her time outside of work to organizations that are passionate about democratizing equal rights and access, serving as President of The One Club's One-ID board and POCC US. She mentors for The One Club’s Creative Boot Camps in South Africa, and has served as an instructor at Miami Ad School, where her students have created award-winning work garnering Pencils, Clios, Addys, Webbys and and Lions.