Creative Director
Coley Porter Bell

Sam Stone has worked on many major packaging, retail and identity projects throughout her career, which allows her to think strategically and holistically about business and brand challenges, to cross design disciplines when required. She likes to push the development of a broader approach to branding, specifically addressing ways in which brands can communicate non-visually.

Sam considers investment in all forms of design as the best way to make product disappear off the shelf, instead of into it. With nearly 25 years’ experience, Sam has worked on brands such as Marks & Spencer, Tesco, Flawsome, Sharwoods, Muller Light Amore and Britvic – as well as Sony, Apple and McLaren.

Judging panel

Paul Normington

Director of Experience Design

Jon Gledstone

ECD and Partner
Mr President

Ben Golik

Chief Creative Officer
M&C Saatchi

Fiona Cole

Fiona Cole Creative

Monika Holod

Chief Executive Officer and Co-Founder
Adveda Brand Consulting

Adam Noel

Creative Partner

Vicki Maguire

Chief Creative Officer
Havas London

Dave Birss

author, consultant and educator

Morag Bruce


Laura Jordan Bambach

Chief Creative Officer
Grey London

Darren Giles

Creative Director

Dan Norris

Executive Creative Director
McCann London

Amy Garrett

Managing Director
Beano Studios

Jade Tomlin

Creative Director
Tribal Worldwide London

Nick Entwistle

Creative Director and Founder
Bank of Creativity

joanne jenkins

Creative Director

Dipesh Mistry

Associate Creative Director

Alan Burles

Creative and Art Director
Alan Burles Photography

Jenna Adamson

Creative Director
Ogilvy Social.Lab

James Millers

Creative Director
Leo Burnett London

Katrina Howell

Creative Director

Kerry Roper

Head of Design
Saatchi & Saatchi LDN

Lucy Collier

Creative Director
Leagas Delaney

Neil Foster

Vice President – Creative Consultancy EMEA & APAC
Guinness World Records

Sam Stone

Creative Director
Coley Porter Bell

Ross Neil

Deputy Executive Creative Director

Jules Chalkley

Executive Creative Director
Ogilvy UK