Director of Experience Design

With over 18 years experience working in the digital industry, Paul heads up the award-winning Creative and Experience Design outputs of the agency. Ensuring his teams blend insight and imaginative thinking, with executional excellence; to create innovative customer experiences.

Across digital Design and Advertising, Paul has worked with brands such as Asics, Red Bull, Lexus, Co-op and Unilever. He has delivered digital campaigns and platforms globally, with solutions live and supported in over 150 countries. 

Paul’s work with clients focuses on connecting user-centred insights and creative design methods, that deliver emotive digital experiences and results for their brands. Based in the North West of England, Paul has also spent the past decade working alongside a number of educational institutions to develop the next wave of creative talent, nurturing cohorts within his growing creative department.

Headquartered in London and Chicago, Kin + Carta is a collaborative ecosystem of 1,600 strategists, engineers and creatives across four continents. Ranked in the top five full-service digital consultancies in Econsultancy’s prestigious 2019 Top 100 report and is a leader in Forrester’s prestigious Midsize Digital Experience Providers Wave™.

Judging panel

Paul Normington

Director of Experience Design

Jon Gledstone

ECD and Partner
Mr President

Ben Golik

Chief Creative Officer
M&C Saatchi

Fiona Cole

Fiona Cole Creative

Monika Holod

Chief Executive Officer and Co-Founder
Adveda Brand Consulting

Adam Noel

Creative Partner

Vicki Maguire

Chief Creative Officer
Havas London

Dave Birss

author, consultant and educator

Morag Bruce


Laura Jordan Bambach

Chief Creative Officer
Grey London

Darren Giles

Creative Director

Dan Norris

Executive Creative Director
McCann London

Amy Garrett

Managing Director
Beano Studios

Jade Tomlin

Creative Director
Tribal Worldwide London

Nick Entwistle

Creative Director and Founder
Bank of Creativity

joanne jenkins

Creative Director

Dipesh Mistry

Associate Creative Director

Alan Burles

Creative and Art Director
Alan Burles Photography

Jenna Adamson

Creative Director
Ogilvy Social.Lab

James Millers

Creative Director
Leo Burnett London

Katrina Howell

Creative Director

Kerry Roper

Head of Design
Saatchi & Saatchi LDN

Lucy Collier

Creative Director
Leagas Delaney

Neil Foster

Vice President – Creative Consultancy EMEA & APAC
Guinness World Records

Sam Stone

Creative Director
Coley Porter Bell

Ross Neil

Deputy Executive Creative Director

Jules Chalkley

Executive Creative Director
Ogilvy UK