Creative Director

Katrina has over two decades experience within the creative and UX sectors. With a pioneering spirit and tenacity in championing projects which connect consumers to brands in powerful and unique ways across multiple screens and devices, Howell currently oversees creative outputs across all Clarity clients.

Previously working as Creative Director at Red Bee Creative for over a decade, Howell enjoys being both a mentor and motivator, whilst still a hands-on conceptual and design practitioner. Howell put this into practice during her time at Red Academy, spending two years leading and developing the UX Design programme. 

Howell has previously worked on clients including BBC product portfolio, UKTV, FOX Networks, Nissan, HSBC, Shell and Vodafone, having held roles at Concept!AG, part of Ogilvy Interactive Network and Rmg:connect, part of JWT London. She’s been part of award-winning teams over the years, including recipients of Cannes Lions, Clio’s, Webby awards, NMA, IAB and Promax BDA.

Howell feels strongly about the lack of female creative directors in the industry and wants to empower younger women in her field. Working to meet this objective she has helped develop the key soft skills of others in order to meet the high demands of the industry, alongside setting up the right conditions to unleash creativity.

Judging panel

Paul Normington

Director of Experience Design

Jon Gledstone

ECD and Partner
Mr President

Ben Golik

Chief Creative Officer
M&C Saatchi

Fiona Cole

Fiona Cole Creative

Monika Holod

Chief Executive Officer and Co-Founder
Adveda Brand Consulting

Adam Noel

Creative Partner

Vicki Maguire

Chief Creative Officer
Havas London

Dave Birss

author, consultant and educator

Morag Bruce


Laura Jordan Bambach

Chief Creative Officer
Grey London

Darren Giles

Creative Director

Dan Norris

Executive Creative Director
McCann London

Amy Garrett

Managing Director
Beano Studios

Jade Tomlin

Creative Director
Tribal Worldwide London

Nick Entwistle

Creative Director and Founder
Bank of Creativity

joanne jenkins

Creative Director

Dipesh Mistry

Associate Creative Director

Alan Burles

Creative and Art Director
Alan Burles Photography

Jenna Adamson

Creative Director
Ogilvy Social.Lab

James Millers

Creative Director
Leo Burnett London

Katrina Howell

Creative Director

Kerry Roper

Head of Design
Saatchi & Saatchi LDN

Lucy Collier

Creative Director
Leagas Delaney

Neil Foster

Vice President – Creative Consultancy EMEA & APAC
Guinness World Records

Sam Stone

Creative Director
Coley Porter Bell

Ross Neil

Deputy Executive Creative Director

Jules Chalkley

Executive Creative Director
Ogilvy UK