It should be assumed The Chip Shop Award entries do not reflect the views, policies, or strategies of any organization living or dead. In fact, it has mostly been created without the knowledge of those the work purports to either promote or parody.

6
Best vandalism of an existing ad

 For your most creative ideas that have vandalised (copied/adapted) an existing ad

6
Best use of honesty

 For your most creative ideas that incorporate honesty

4
Best use of celebrity

 For your most creative ideas that use a celebrity

6
Best retail

 For your most creative ideas for the retail sector

7
Best leisure

 For your most creative ideas for the leisure sector

3
Best professional services

 For your most creative ideas for the professional services sector

9
Best charity

 For your most creative ideas for a charity organisation

7
Best food and drink

 For your most creative ideas for the food & drink sector

8
Best health

 For your most creative ideas for the health sector. this year we've also added two categories specifically for Covid related ads/campaign

6
Best education

 For your most creative ideas for the education sector

3
Best transport

 For your most creative ideas using transport as your medium

0
Best use of ambient

Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We cant give feedback on specific pieces of entered work but if you would like to know more about the judging process to help explain this, please let us know.

5
Best press

 For your most creative ideas in press

5
Best digital

 For your most creative ideas on a digital platform

8
Best stunt or experience

 For your most creative ideas for stunts of experiences

4
Best social

 For your most creative ideas using social media

5
Best video

 For your most creative ideas using video

7
Best outdoor

 For your most creative ideas on an outdoor platform

5
Best corporate identity

 For you most creative corporate identities

6
Best ad without a headline

 For your most creative ideas where the ad speaks for itself without the need for a headline

0
Ad most likely to start World War 3

Unfortunately the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We cant give feedback on specific pieces of entered work but if you would like to know more about the judging process to help explain this, please let us know.

6
Best ad which really should run (that hasn't)

 For your most creative ideas that clients actually could run.. but never has

6
Best political

 For your most creative ideas with a political focus

5
Best ad without a visual

  For your most creative ideas without a visual... maybe it's just great copy

6
Best ad from the future

  For your most creative ideas looking at what could be happening in the future

6
Best shop window post card

For your most creative ideas using a shop window postcard space

2
Best fake news

For your most creative ideas around fake news

7
Best use of bad taste

For your most creative and clever ideas around bad taste... not just bad taste for the sake of it

7
Best parody

  For your most creative ideas that use parody

7
Covid Awareness Campaign, Ad or Experience

For your most creative ideas designed to promote issues around public health.

8
Covid Recovery Campaign, Ad or Experience

For your most creative ideas designed to deal with the business impact of Covid.

4
One Minute Briefs

For your most creative ideas on a posters to advertise your local Chip Shop - in partnership with One Minute Briefs