Victoria Buchanan, Executive Creative Director at Tribal Worldwide London, started her career in digital more than 25 years ago. An interactive artist turned coder she found her sweet spot in innovative, interactive digital experiences. Victoria has experience across the board range of clients from Volkswagen, Harvey Nichols, O2, Guinness, Fitness First, Hasbro, Philips, Oxfam, Boots, The Guardian and Unilever.

 Victoria is one of the few female Executive Creative Directors in the industry. She is a total ambassador for Creative Equals and is passionate about championing diversity to help develop more female leaders in our creative worlds.