About

There was a time when Barnacles Fish, Chip & Shop in Llandudno was the talk of Soho. It’s advertising had just scooped a heap of awards - knocking bigger brands off the winners’ podium.
The campaign was the work of an advertising nobody. The client was his mum. His budget? Beer money. His secret weapon? Persistence.

This lead to a fallout. Awards tightened their rules to keep the amateurs out, but it inspired The Drum to create The Chip Shop Awards. This sort of work (and others like it) deserves to be lauded about or how else can the industry move forward and find new talent?

And what about the nobody in our story?  Well that somebody was Andy Cheetham, who went on to help found one of Manchester’s hottest agencies: CheethamBell. Read the full story here. 

The Chip Shop Awards celebrate pure, unadulterated creativity. It's a platform where anything and everything is allowed, an awards with no rules and no boundaries meaning the possibilities are endless!

Got a great campaign idea for a product that doesn't yet exist? Enter it. Think you could improve an existing advert? Go for it. Got a concept for a brand you’d love to work for in the future? We want to see it. Whatever you're capable of, don't hold back. 
 

It should be assumed The Chip Shop Award entries do not reflect the views, policies or strategies of any organisation living or dead.
In fact it has mostly been created without the knowledge of those the work purports to either promote or parody.

• To win a coveted ‘Chip’ Award and raise your profile in the industry

• To compete on an international scale

• To be rewarded for pure creativity

• To get your work in front of The Drum’s global audience

• To get your work in front of our esteemed judging panel

• The judges’ decisions are final and correspondence will not be entered into regarding entries.

• The judges will reserve the right to reallocate entries that in their view are incorrectly entered.

• The organisers will reserve the right to retain entries for subsequent publication/exhibition in relation to the awards.

• Work entered on the website will be used for judging.

• Nominated entrants will be contacted after the judging for high res images if required.

• The Drum will take responsibility for intellectual property issues in the event the work is to be published.

What you submit will depend entirely on your idea and the category of your choice but here is the basics required:

• Leading hi-res image (JPEG max size 10mb) - This will be used on the website and in the show in the event of a nomination, commendation or a win - Make sure its the best one! (you may upload additional images to support your entry).

• 100 word summary -  Tell us more about your idea, if it doesn't need an explanation just exclaim your greatness? - This will be live on the website in the even of a nomination, commendation or a win.

• Optional - You may submit additional images, links or videos to support your entry in the fields provided. Please note all videos must be hosted via Vimeo or YouTube and uploaded using the sharable link.

• Upload URL if applicable to your entry, in the box
  provided.

• If you are entering a video, this must be hosted
  on a site such as YouTube or Vimeo, please follow
  the instructions provided.

• If the video is password protected please ensure
  you provide the password for judging. Please
  note: this video will go live in the event of your
  work being nominated so please take this into
  account when choosing this video.

It should be assumed The Chip Shop Award entries do not reflect the views, policies or strategies of any organisation living or dead.

In fact it has mostly been created without the knowledge of those the work purports to either promote or parody.