CEO & Founder
Cherry London

Tamara Gillan is an experienced entrepreneur and Chief Executive, having founded and run two independent, successful and award-winning marketing agencies over the past 15 years. She is a champion of diversity, female empowerment and a natural born collaborator.

This year, Tamara co-founded with Lauren von Stackelberg (ex-JP Morgan) The WealthiHer Network, which brings together the UK’s leading financial institutions, to work in partnership for the first time to celebrate and support female wealth.  As a single mother and non-UK national (arriving on her own from New Zealand at the age of 24) Tamara has had to fight for her own success and passionately believes women deserve to be recognized and championed by the financial sector. WealthiHer intends to do this; inspiring and empowering women to grow and protect their wealth.

With her team at Cherry London, Tamara has spearheaded the rise of partnership as a growth driver and is responsible for some of Europe’s most high-profile collaborations, including Visa’s London 2012 Olympics campaign and unlocking millions of customer’s passions and loyalty with O2 Priority (a client relationship spanning nearly 10 years). Tamara and her female led team, have driven a positive and diverse representation of women in communications, whether celebrating curvy women for Simply Be, or punky’ mum’s and the LGBTQ community for Superdrug.

Tamara is change-agent whether for the businesses she consults or wider society and her female led initiatives like WealthiHer. She’s been a Make Your Mark ambassador for young women, supporter of mothers2mothers and sits on the advisory committee for Foreign Sisters; a group of high-profile women mobilised to increase awareness and funding for Cancer Research.

Tamara is a highly regarded contributor to the industry and speaker having spoken at many events over the years on the importance of diversity and inclusion, female entrepreneurship and on the unique power of partnerships and collaboration.



  • Venus Awards, Marketing Excellence Award, Winner (2018).
  • Great British Entrepreneur Award, Finalist (2015).
  • Natwest Everywoman, The Demeter Award, Finalist (2015).
  • Women in Marketing Awards, Leader of the Year, Winner (2010).


Numerous wins for client work including The Marketing Society, IMC, DMAs, IPM, Drum, MMA, Mobile Marketing and Loyalty awards

Judging panel

Jodie Wightman

Creative Director
Together Design

Charlotte Walsh

Digital Detox

Jon Gledstone

ECD and Partner
Mr President

Simon Poett

Executive Creative Director
The Brooklyn Brothers

Jamie Davies

Creative Director

cathy hutton

Co-founder, Creative Director
Jolly Rebellion

Mike Rance

Senior Creative Lead
Wavemaker UK

Verity Fenner

Writer & Associate Lecturer

Sara Jones

Partner & Client Service Director
Free The Birds

Joanne Oatts

Creative Director

Lee Trott

Senior Copywriter

Maya Bogle


Reuben Webb

chief creative officer 
Stein IAS

Tamara Gillan

CEO & Founder
Cherry London

Marcie MacLellan

Frank & Lively

Marc Lewis

School of Communication Arts

David Norris

Creative Strategy, UK Lead
Snap Inc.

Joanna Davies 


matt crabtree

Creative Director
McCann London

Dipesh Mistry

Associate Creative Director

Helen Weisinger

Chief Client Officer
Outdoor Plus

Amy Kean

Global Head of Strategic Innovation

Nicola Roberts

Executive Creative Director
Bray Leino

john treacy

Executive Creative Director
Proximity London

Jade Trott

A weaver of dreams at the loom of the mind/senior art director

Patrick Lendrum

Creative Director