Partner & Client Service Director
Free The Birds

Sara, graduated with a BA Hons in Media Studies and began her career at branding design agency Planet which later became FutureBrand, Unilever was one of Sara’s very first clients working on Dove Haircare and Vaseline Intensive Care.

The lure to work on the Scandinavian business took Sara to Design Bridge where she became Client Director in 2006. Sara came to DewGibbons+Partners in 2011 and has been working across a number of our beauty, healthcare and lifestyle clients since joining, becoming a partner in 2013.

In 2018, on its 21st anniversary, DewGibbons+Partners rebranded to Free The Birds.  As well as running the agency with Nick Vaus, Sara heads up the client services team, and in partnership with the creative and strategic teams is responsible for delivering to the best possible standard and ensuring that our client relationships run as smoothly as possible.

Areas of expertise: Branding, design, client servicing, project management, team leadership, business development.

"I’m excited to judge the awards as I’m looking forward to seeing what can be created without the usual constraints/self-censorship we face during our day-to-day jobs. Developing a stunning idea for a client you wish you had and that you know you could do great work for is a brilliant way to demonstrate an agency’s understanding of the client’s business, strategic thinking and creativity.

We all have ‘the ones that got away,’ brilliant ideas that end up in the top drawer for ‘another day’ – I can’t wait to see the possibilities of those more revolutionary and challenging ideas."

Judging panel

Jodie Wightman

Creative Director
Together Design

Charlotte Walsh

Digital Detox

Jon Gledstone

ECD and Partner
Mr President

Simon Poett

Executive Creative Director
The Brooklyn Brothers

Jamie Davies

Creative Director

cathy hutton

Co-founder, Creative Director
Jolly Rebellion

Mike Rance

Senior Creative Lead
Wavemaker UK

Verity Fenner

Writer & Associate Lecturer

Sara Jones

Partner & Client Service Director
Free The Birds

Joanne Oatts

Creative Director

Lee Trott

Senior Copywriter

Maya Bogle


Reuben Webb

chief creative officer 
Stein IAS

Tamara Gillan

CEO & Founder
Cherry London

Marcie MacLellan

Frank & Lively

Marc Lewis

School of Communication Arts

David Norris

Creative Strategy, UK Lead
Snap Inc.

Joanna Davies 


matt crabtree

Creative Director
McCann London

Dipesh Mistry

Associate Creative Director

Helen Weisinger

Chief Client Officer
Outdoor Plus

Amy Kean

Global Head of Strategic Innovation

Nicola Roberts

Executive Creative Director
Bray Leino

john treacy

Executive Creative Director
Proximity London

Jade Trott

A weaver of dreams at the loom of the mind/senior art director

Patrick Lendrum

Creative Director