Chief Creative Officer 
Stein IAS

Reuben has fighting for B2B’s creative standards for almost 20 years. Every creative award his team has won was hard fought against an assumption that B2B creative has to be dull and ordinary. Reuben decided to get even with the abominable no men and cliché addicts with 101 Clichés – a widely acclaimed book and website which highlight the most serially offensive ideas in a bid to eliminate creative faux pas forever! Now he’s made the films, check out clichekillers.com if you dare! 

Judging panel

Reuben Webb

Chief Creative Officer 
Stein IAS

John Treacy

Executive Creative Director
Proximity London