After failing at being in a band John got into the music business by designing record covers instead. Then Napster happened so he swapped CD’s for CDing at Grey Direct and Joshua, (Geometry) before moving on to a senior position at AIS. He then traded one start up for another, spending ten years as a founding partner and ECD at Elvis, winning awards at Cannes, D&AD and The One Show as well as a prestigious Campaign Agency of the Year along the way.
John moved to Proximity in 2013 and since then he’s helped the agency pick up nearly 200 awards, including a Gold Effectiveness Lion for The Economist and another Agency of the Year in 2015. In 2018 he was named in Campaign's top 20 ECDs and BIMA’s 100 most influential people in digital. He lives in south London with his partner Sarah and cat who thinks he’s a dog. He still can’t drum.