Dad wanted me to take over the family cornershop.
Mum wanted to arrange marry me at 16.
I had other ideas, and it’s still ideas that drives everything I do today.
My love is for Art Direction, but it’s no dirty secret that I flirt with words too.
I can’t think of a better way to start my career than at Dare – Digital Agency of the Decade.
There I learnt quickly that insight and idea is king.
But after 6.5 valuable years, it was time to move on.
It wasn’t rocket science.
It was Brutal Simplicity of Thought – M&C Saatchi.
I spent the next 3.5 years thinking bigger, bolder, simpler, whilst the importance of craft was ingrained into my DNA.
All the above experience has helped win pitches and pick up gold, silver and bronze – even saved an Indonesian rainforest and forced Disney and Hasbro to adopt a ZERO deforestation policy.
After dabbling with freelance, it was clear there was something missing.
I missed the culture, being part of a family, that small agency mentality where you win together and fail together.
And that’s why you’ll find me working with the mega talented peeps at Brave.
Within the first year I’ve helped make a tearjerker for Age UK, and spread sexual happiness for Lovehoney.
More recently, I’ve been getting hands dirty with pro-bono work for Brixton Finishing School, creating a recruitment campaign that drives diversity and social mobility within our industry.
Outside of work, I keep myself busy with personal projects.
Currently, I’m working on a cheery documentary about death, and attempting to rebrand the sterile and unknown world of Surrogacy.
“Some of the bravest ideas are shot down in cold blood by clients. The Chip Shop awards are like having the bravest client on your roster. There are no boundaries. Anything goes. The winning ideas will be the ones that make me scream with jealously ‘I wish I fucking did that’.”