Whilst opinions on Shamima Begum may differ, anyone who’s ever taken a punt that didn’t pay off can relate to how she must be feeling.
The drama and tragedy of Ms Begum’s unfortunate situation seems a natural target for the laddish irreverence of sports betting campaigns & something not entirely out of the realms of possibility for Paddy Power’s oftentimes controversial brand.
How many times can you ask for a second chance? With Paddy Power, we’d like to think they’ll give us a pass.
Writers: Matt Nielson, Kieran Murphy, Producers: Ally Lang, James McCombe