In 2017, 5,821 people in the UK committed suicide. Suicide is the single biggest killer of men under the age of 45 in the country. This campaign aims to make people aware of this terrible figure and encourage people to talk about how they’re feeling rather than being told to ‘Man Up’.
‘Man Up’ = Man Down
This digital screen on a high-rise building shows all 5,821 people jump off the building over a 24-hour period - which equates to one every 14 seconds.