Categories
- The big chip (Grand Prix) - you can't enter this directly but all entries will be automatically considered.
- chairman's award - you can't enter this directly but all entries will be automatically considered.
- Best use of plagiarism
- Best use of shocking copy
- Best Politically Incorrect
- Best use of bad taste
- Best work for any brand you haven't a hope of winning
- Best work for a client you have but haven't a hope of running
- Best remake of an existing ad
- Best reject - for ads that have been rejected by clients but you feel should have run
- Best advert applied to an unusual medium
- Best advert applied to a mobile medium
- Best outdoor advert
- Best ambient media
- Best work for a relative or friend
- Best use of a shop window postcard space
- Best consumer ad or campaign
- Best business to business ad
- Best press advert
- Best public awareness
- Best charity ad
- Best online ad
- Best viral
- Best webiste
- Best app
- Best tv/cinema commercial
- Best direct mail
- Best packaging design/point of sale
- Best corporate identity
- Best stationery design
- Best self promotion
- Best use of regional dialect
- Invent your own category - This can be any category you can think of, as weird and wonderful as you like.
Past examples include best use of spandex, best use of sound, best use of a small transvestite
Entries for 2012 are open. If you want to enter and be kept up to date with all things Chip Shop register with the awards