Don't hold back.
The Chip Shop Awards are about fostering and recognising creativity - no boundaries, no rules.
Because how do you get recognition for your talent when you haven't had the opportunity or the clients to demonstrate what you can do?
So rather than have anyone bend or break the rules of more exacting awards schemes, we decided the industry needed a platform where anything and everything was allowed. Got an idea that's brilliant but in horrifically bad taste? Enter it. Come up with an ad addressing an unspeakable news story? We want to see it. Know a client will never have the budget for your concept in a million years? Don't let it go to waste.
Whatever you're capable of, don't hold back. It could jumpstart your career as a serial provider of killer ads.
Back in the 80s, two young Manchester creatives were desperate to establish their reputation as serious ideas people. But you can't win awards without clients.
Then they hit on the idea of offering a s**t hot campaign to a local business for free, and as a result they were able to enter their work in D&AD, The Roses and the Campaign Awards. They walked away with more trophies than you could shake a stick at - and never looked back.
That local business was Barnacles' Fish and Chip Shop and thanks to the collaboration, one of those creatives founded a hugely successful independent agency which they recently sold to an international network.
Soon after these awards cottened on to this type of 'free' work for non paying clients and it became known as 'Chip Shop work'.
Just goes to show how far a little imagination and innovation can take you. So ten years ago the Chip Shop Awards were born - named after the spirit of their enterprise, and it's proved increasingly popular ever since.
Entry Price: First entry is £99 each additional entry is £65 (+ uk vat)
Freelance & Students: £49 each (+ uk vat)
PLEASE NOTE: You will only receive the 2nd entry rate discount if you enter all your submissions at once. Otherwise you will be charged the full amount each time. Leave your entries in your basket until you are sure they are all complete.
The winners will be revealed at the awards ceremony itself which will be held at the Ministry of Sound, London, in June. If yours is a winning entry, you'll get a Chip to take home, and if it's been commended you'll get a Vinegar trophy instead.
Date: Thursday 12 June
Venue: Ministry of Sound, London
Time: 7.30pm – late
Dress code: casual
There's no need to get all suited and booted. That's not what the Chip Shop Awards are about. It's just the chance to have a cracking night with a bunch of like-minded creatives and the possibility of winning something along the way.
Find out more about the awards ceremony here.