2010 Awards – Finalists

2005 Results
2006 Results
2007 Results
2008 Results
2009 Results
2010 Results
It should be assumed The Chip Shop Award entries do not reflect the views, policies or strategies of any organisation living or dead. In fact it has mostly been created without the knowledge of those the work purports to either promote or parody.

The Big Chip

Resonsibly Beer
Brand: Resonsibly Beer
Company: Rapier

Chairman's award

Guinness
Brand: Guinness
Company: EHS 4D

Best use of plagiarism

Tony's Barbershop
Brand: Tony's Barbershop
Company: C21 Advertising
The Sun
Brand: The Sun
Company: 1000heads

Best use of shocking copy

BNP
Brand: BNP
Company:

Best politically incorrect

Irn-Bru
Brand: Irn-Bru
Company: RR Donnelley
Nomination:
Jacko
Donor Card
Brand: Donor Card
Company: DCH
RNIB
Brand: RNIB
Company: Workhouse Marketing
Chip:
Postbox
Cheaperspecs
Brand: Cheaperspecs
Company: onebestway
Nomination:
Supreme Whites
Persil
Brand: Persil
Company: Alex McGhee and Andy Stone
Nomination:
Tits
Titleist
Brand: Titleist
Company: Geoff Howe Marketing
BNP
Brand: BNP
Company:

Best use of bad taste

Nomination:
0845 300 0336
Alzheimer's Society
Brand: Alzheimer's Society
Company: the if agency
Vinegar:
Amputees
Amptutee Support Group
Brand: Amptutee Support Group
Company: Air Creative
Vinegar:
Don't Worry
Carlsberg Special Brew
Brand: Carlsberg Special Brew
Company: Alex McGhee and Andy Stone
Casio
Brand: Casio
Company: Big Communications
Nomination:
Overdose
HMV
Brand: HMV
Company: Twentysix Digital

Best work for any brand you haven't a hope of winning

Al Jazeera
Brand: Al Jazeera
Company: Deviate Ltd
Chip:
handlebar
Veet
Brand: Veet
Company: JCx2
Nomination:
Rapid learning
Berlitz
Brand: Berlitz
Company: BPG Kuwait
Vinegar:
Ya-who?
Google
Brand: Google
Company: The Black Hole

Best work for a client you have but haven't a hope of running

Unfortunately on this occasion the entries did not reach the standard the judges were looking to and there are no nominations in this category.

Best remake of an existing ad

Microsoft
Brand: Microsoft
Company: fuse8
Nomination:
Divorce
Mastercard
Brand: Mastercard
Company: Leeds College of Art
Vinegar:
Playing Away
News of the World
Brand: News of the World
Company: Big Communications
DWP Department for Work and Pensions
Brand: DWP Department for Work and Pensions
Company: Savvy Marketing

Best reject

Chip:
Equality
Audi
Brand: Audi
Company: MarketShare
Metro Shred
Brand: Metro Shred
Company: fuse8
Travelodge
Brand: Travelodge
Company: Tomlin Bean
O2
Brand: O2
Company: archibald ingall stretton...

Best ad applied to an unusual medium

Virgin Trains
Brand: Virgin Trains
Company: Elvis
KitKat
Brand: KitKat
Company: Freelance
Pfizer
Brand: Pfizer
Company: Cravens

Best use of a shop window postcard space

Vinegar:
Brickie
Bob Smith
Brand: Bob Smith
Company: Student
Persil
Brand: Persil
Company: fuse8
FORD
Brand: FORD
Company: Dinosaur
Vinegar:
Fucking Bitch
Pedigree Labrador
Brand: Pedigree Labrador
Company: GDA Creative Marketing
Hudson Fuggle
Brand: Hudson Fuggle
Company: Hudson Fuggle
Vinegar:
Tiler
Alex Bayou Tiling
Brand: Alex Bayou Tiling
Company: archibald ingall stretton...

Best consumer ad or campaign

Vinegar:
Bread
Guiness Marmite
Brand: Guiness Marmite
Company: Carlo & Stew
HMV
Brand: HMV
Company: RR Donnelley
Nomination:
Cash4Gold
Cash4Gold
Brand: Cash4Gold
Company: Air Creative
COLGATE
Brand: COLGATE
Company: Dinosaur
National Gallery
Brand: National Gallery
Company: Elvis

Best work for a relative or friend

Vinegar:
Jerk Watch
Centre Cafe
Brand: Centre Cafe
Company: Clemenger BBDO Sydney
Tony Singh Builders
Brand: Tony Singh Builders
Company: Saatchi & Saatchi X

Best public awareness

Women's Refuge
Brand: Women's Refuge
Company: Jon & Rich
Visit Blackpool
Brand: Visit Blackpool
Company: SKV Communications

Best business to business ad

Unfortunately on this occasion the entries did not reach the standard the judges were looking to and there are no nominations in this category.

Best charity ad

Unfortunately on this occasion the entries did not reach the standard the judges were looking to and there are no nominations in this category.

Best online Ad

Nomination:
GEEK
GAMES WORKSHOP
Brand: GAMES WORKSHOP
Company: Dinosaur

Best viral

Microsoft
Brand: Microsoft
Company: fuse8
Nomination:
Censorship
Cif
Brand: Cif
Company: MarketShare
Vinegar:
Playing Away
News of the World
Brand: News of the World
Company: Big Communications

Best website

Nomination:
Put on a Panto
Robinson
Brand: Robinson
Company: BBH / Pirata

Best online Application

Sorry nominations have yet to be announced for this category.

Best press ad

Nike
Brand: Nike
Company: DON'T BOO BILLY
Chip:
press ad
bob
Brand: bob
Company: key parker
Vinegar:
The End
Borders
Brand: Borders
Company: Big Communications
Nomination:
Ultra Absorbent
Bodyform
Brand: Bodyform
Company: onebestway

Best mobile ad

Nomination:
Save Arse Holes
Preparation H
Brand: Preparation H
Company: And Partners

Best idea for an Iphone app

Nomination:
Bogwatch
WaterAid
Brand: WaterAid
Company: Whitewater
N A
Brand: N A
Company: Alex Allen and Joe Talboys

Best outdoor ad

Nomination:
At least 18 holes.
Lynx
Brand: Lynx
Company: designate
Chip:
Haiti
Unicef
Brand: Unicef
Company: Big Communications
Canesten
Brand: Canesten
Company: Firedog
Vinegar:
Turd
Pledge
Brand: Pledge
Company: the raft
Nike
Brand: Nike
Company: dave and Warren

Best tv/cinema commercial

Guinness
Brand: Guinness
Company: EHS 4D
Chip:
Monster
Stop It Now!
Brand: Stop It Now!
Company: smallpersonbigideas

Best ambient media

Vinegar:
Eurosport HD
Eurosport
Brand: Eurosport
Company: McCann Erickson
Nomination:
Marathon Route
Adidas
Brand: Adidas
Company: Elvis
London Aquarium
Brand: London Aquarium
Company: Colin Walker
Vinegar:
Suction Wall
Dyson
Brand: Dyson
Company: Amaze

Best direct mail

Zatmeniye
Brand: Zatmeniye
Company: Denvir

Best packaging design/point of sale

Vinegar:
GOBSTOPPERS
BARRATTS
Brand: BARRATTS
Company: Dinosaur
Jygsaw/Scottish & Newcastle
Brand: Jygsaw/Scottish & Newcastle
Company: Smith & Milton

Best corporate identity

Unfortunately on this occasion the entries did not reach the standard the judges were looking to and there are no nominations in this category.

Best stationery design

Unfortunately on this occasion the entries did not reach the standard the judges were looking to and there are no nominations in this category.

Best Self Promotion

Invent your own category

Hans Brinker Budget Hotel Amsterdam
Brand: Hans Brinker Budget Hotel Amsterdam
Company: Ben Vessey & Andy Leek
Marmite
Brand: Marmite
Company: Access Advertising
Bob
Brand: Bob
Company: key parker
Vinegar:
Clubcard +
Tesco
Brand: Tesco
Company: Mike Cuthell
Responsibly Beer
Brand: Responsibly Beer
Company: Rapier
Nomination:
Gentlemen Wanted
Hudson Fuggle
Brand: Hudson Fuggle
Company: Hudson Fuggle
Nomination:
MeChillin
Michelin
Brand: Michelin
Company: Elvis
Nomination:
Squeeze Bus
Macari's Musical Instruments
Brand: Macari's Musical Instruments
Company: Inferno
British Airways/Iberia Airlines potential merger
Brand: British Airways/Iberia Airlines potential merger
Company: 999 Design

Best use of regional dialect

Nomination:
Geordie Chocolates
Mars Celebrations
Brand: Mars Celebrations
Company: onebestway
Barnsley Methodist Church
Brand: Barnsley Methodist Church
Company: Deviate Ltd

3Ts

Lynx
Brand: Lynx
Company: designate
Nomination:
Dodgem if you can.
Toyota
Brand: Toyota
Company: Balance Design Ltd
News of the World
Brand: News of the World
Company: Big Communications

People's Choice

Vinegar:
Birthday
Invisalign
Brand: Invisalign
Company: FNUKY
HMV
Brand: HMV
Company: Gallusness
Nomination:
Dark Room
Dropout Films
Brand: Dropout Films
Company: dropout-films
Nomination:
Hall of Shame
Umbro
Brand: Umbro
Company: Big Communications
Guinness
Brand: Guinness
Company: EHS 4D
Nomination:
Melt
CarPlan
Brand: CarPlan
Company: archibald ingall stretton...
Kokoa Hut
Brand: Kokoa Hut
Company: Prompt Design
Nintendo DS
Brand: Nintendo DS
Company: Raw Design Studio
Nomination:
Relax
Radox
Brand: Radox
Company: TBWA Hunt Lascaris Durban
Wonderbra
Brand: Wonderbra
Company: Logistik Group