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Fifteen years ago, somewhere in the north of Wales, a tired old chippie called Barnacles was going under. Terminally lacking in the wow department, it was being murdered by the local trendy fast food outlets.

Cue the arrival of Andy and Tony - two young, ballsy and out of work creatived who eyed Barnacles and saw - not a near expired chippie - but a slumbering Piscean Pleasure Dome. One brilliant, but unpaid for, re-branding exercise later, a born-again Barnacles was busting the chops of every pizza house, fried chicken shack and burger bar for miles.

As for the canny creatives ... their cocky x-rated camapign did for cod suppers what Bill Clinton did for cigars. It was excellent work which netted a catch of trophies at that year's Roses, D&AD and Camapign Awards ceremonies. Then, proved that chip shop work's gotta lotta poke, they went onto live happily ever after as creative directors of some of the biggest agencies around...

And there The Chip Shop Awards were born.