Beri Cheetham - Leo Burnett

Beri was just five when his father, a planner at FCB, first introduced him to a creative department. The rich, colourful and chaotic environment was his utopia. From then on his ambition was to make it to the top as a creative…

He cut his teeth at Wunderman before moving to Carlson Marketing Group who had just acquired a DM agency, a Sales Promotion shop, a Design studio and branched out into Experiential. This melting pot of marketing disciplines got him thinking that if he was smart, he should try and get good at all of this stuff rather than sticking to one thing. After all this was integrated communications in its infancy.

Hungry for both career progression and trashy food, he relocated to Carlson’s HQ in the US for 18 months to work on direct marketing campaigns for Northwest Airlines. This experience helped him forge an entrepreneurial approach that he believes helps him give clients a commercial advantage through creativity.

Over the next ten years, Beri was one of the driving forces behind Billington Cartmell Group, one of the UK’s fastest growing and most creatively and commercially successful independent agencies. Continuous growth, diversification and notoriety led to Marketing Magazine naming Billington Cartmell their activation agency of the year three years running, and they became the first integrated agency to host BBC’s The Apprentice.

In 2012 Beri was appointed by Leo Burnett to transform the credibility and reputation of their brand activation agency, Arc, and help foster integration across the group. Since his arrival Arc witnessed a stratospheric change in perception. In just two and a half years Arc won over 50 major awards including IPM agency of the year titles in 2014 and 2015, and MAA agency of the year 2015. As well as major recent client wins for Arc including Molson Coors, he is key to high profile wins for Leo Burnett from NSPCC & RNLI to pan-European and Global wins for Samsung.

Aside from being one of the UK’s most integrated creative leaders, Beri is also one of the most awarded with well over 100 pieces of silverware to his name as both a creative and creative director.

Bo Hellberg

Very well, where do I begin? My father was a relentlessly self-improving boulangerie owner from Belgium with low grade narcolepsy and a penchant for buggery. My mother was a fifteen year old French prostitute named Chloe with webbed feet. My father would womanize, he would drink. He would make outrageous claims like he invented the question mark. Sometimes he would accuse chestnuts of being lazy. The sort of general malaise that only the genius possess and the insane lament. My childhood was typical. Summers in Rangoon, luge lessons. In the spring we'd make meat helmets. When I was insolent I was placed in a burlap bag and beaten with reeds. Pretty standard really. 

(Bo has also spent some time at Lowe Stockholm, Peter Clemenger BBDO Melbourne, Ogilvy London, DDB Paris and most recently Edelman Europe. Over the years, countries and agencies, Bo has picked up accolades at D&AD, Cannes Lions, LIAA, DMA, BIMA and the Lovie Awards and is a regular on the speaking and judging circuit.)

Flo Heiss

Bavarian born Flo studied graphic design and art at the FH Augsburg in Germany, at the I.S.I.A Urbino in Italy and at the Royal College of Art in London.

After working at Razorfish in 1999 Flo joined DARE as it’s founding Creative Director in 2000.

Under his creative leadership DARE has picked up numerous awards including Campaign’s Digital Agency of the Decade in 2010.

He was named in Creativity Magazine’s Top 50 List of category defining innovators alongside Aaron Koblin and Dave Droga.

Flo left DARE in September 2015.

Hollie Newton - Sunshine

As the former creative director at acclaimed London agency Grey, Hollie led the team to win Volvo Cars globally, creating a turnaround for the agency’s business. Not only did she lead the team to winning the business, she also led them to victory at this year’s Cannes Lions where they were awarded two Cannes Grand Prix for Volvo’s ‘LifePaint’ project. Hollie also ran the much loved McVities biscuits account. Before that, Hollie spent four years at Wieden+Kennedy London, creating award-winning work for Lurpak, Honda, and Nokia, among others. She started her career in the industry at Engine, where she was described as “a powerhouse of a thinker”, then shortly after joined the team at Nitro (known now as SapientNitro) in 2008, where she worked as a creative on Foot Locker and Volvo. 

Joe McEwan - Innocent Drinks

One of the 50 most influential people in social media marketing in the UK, according to The Drum (and my mum). Led innocent to number one in the Social Brands 100 list. Keynote speaker. Brand Republic Digital Awards judge. Big believer in the power of handwritten letters. Only interested in creating things you'd want to share with your mates. Sometimes late for meetings.

John Jessup

Over the eons John has been involved in many award-winning campaigns for some of the UK's best-loved brands, including Kellogg's, McDonald's, Nestle, Batchelor's Foods and Walt Disney. He also has considerable international experience working on brands such as P&G Laundry, Bacardi, Western Union and Max Factor. For six years, John ran his own agency winning business from the likes of Texaco, Polygram Records and Dairy Crest. The past 21 years John has plied his trade at Leo Burnett London both as creative and creative director. Now he is out and about in the creative world and up for the next challenges, which includes a documentary about cowboy films, yee ha!

Laura Jordan-Bambach - Mr. President

For 20 years, Laura has brought her fresh and experimental approach to digital. Combining tech insights with passionate storytelling, she has won numerous awards for her commercial work and been recognised globally as an innovator and industry leader.

Laura, former president of D&AD, has recently been named one of Britain’s most influential people within the 2015 Debrett’s 500 annual list, scooped up Individual of the Year at the Dadi Awards 2014 and even been awarded an honorary doctorate for her services to graphic design.  Under her stewardship as Creative Partner, Soho based agency, Mr. President has recently been awarded Creative Agency of the Year by The Drum, a fine achievement for an agency just two years old.

Laura is also a co-founder of SheSays, a global volunteer network which works to get more women into the creative industries.

Laura lectures around the world extensively and was recently invited to be part of the Facebook Creative Council, a think tank to help steer the future of social.

And if that wasn’t enough, Laura is also a trained taxidermist.

Nick Entwistle - One Minute Briefs

Having worked as a creative for several years, Nick Entwistle decided to go freelance in 2015, which has allowed him to work with numerous agencies on campaigns for brands such as Vauxhall, Samsung, Irn Bru and many more. He has recently taken on creative director roles at two agencies and played a big part in creating the #LoveYourNHS campaign to support the NHS in their quest to get to Christmas Number 1. They are currently second favourites with bookmakers.

In addition to this, he has built up his own Bank of Creativity brand and he runs a number of successful Twitter accounts, such as @AgencyQuotes & @OneMinuteBriefs, which have been recognised with various awards.

This year has seen One Minute Briefs reach millions of people across the world with campaigns for charities and brands. On top of this he has hosted OMB networking events, ran D&AD workshops and also published an OMB book after reaching the 10k follower milestone.

Nick recently received the Social Enterprise Entrepreneur of the Year & Special Award at the Great British Entrepreneur Awards and was announced in The Drum’s Social Buzz Top 50 alongside influential social pioneers at Facebook & Twitter.


See Nick’s website here:


And find him on Twitter here:




Toufic Beyhum

Toufic has been creating and experimenting in the world of advertising for the last 20 years. He has worked full time at Leo Burnett, BBDO and McCann in New York, Dubai & Berlin. He freelanced in London as a senior conceptual creative for 5 years and is now back to full time as the Creative Director of Y&R in Namibia.

A restless soul who always tries to push himself creatively, Toufic has also mentored for 3 years at the School of Communication Arts, shot a documentary on the Bedouin of Petra, published a book of photography, and run a gallery in Berlin.