Group Creative Director
Abi joined global marketing and technology agency DigitasLBi with creative partner Simon Attwater in September 2010. Known internally as the ‘queen of pep talks’, it is Abi’s job to inspire the creative department to be the best they can be and to have the courage to keep trying the unknown. Abi loves collaborating with her clients to create work that works. As a copywriter, she is obsessed by the power of words.
Abi oversees the creative output for leading global brands as well as developing new business. Landmark achievements at DigitasLBi include winning the Coca-Cola business on both sides of the Atlantic, and then producing their digital campaigns for London 2012. Abi is also passionate about seemingly less high profile projects - building an e-commerce experience in four weeks, which helped M&S sell eleven million pounds worth of Christmas turkey and brandy butter; helping a cancer charity understand the power of mobile; and creating the most successful Facebook advert to date.
Prior to DigitasLBi, Abi and her creative partner Simon spent fourteen years creating award-winning campaigns for a wide range of global brands. Standout achievements include topping the global viral games chart with 'Sonic Simon' for Philips Sonicare; helping Cancer Research UK raise £200,000 over target in a single campaign; and the creation of a TV ad for the NSPCC, which aired simultaneously across all commercial channels on Christmas day, after the Queen’s Speech.
Abi’s background is in integrated marketing – from real world experiential to direct mail, digital campaigns, TV and shelf wobblers. For Abi, the channel is unimportant; she loves creating exceptional work and finding unexpected solutions to her clients' business problems.
Abi is extremely passionate about what she does and believes in sharing her knowledge, running workshops and mentoring at The London College of Communication, The School of Communication Arts, Bucks Ad School, BIMA and D&AD. It’s a little known secret is that she has a literary agent and is writing a novel. Slowly.
What’s Next …
"The real world and digital world will become one. In fact, the consumer doesn't see the difference today. Forget the intricacies of technology; we just need to focus on how brands can be more helpful, more relevant and more meaningful to the lives of real people, living in the real world."
Creative Director of Design RAPP
Adrian joined RAPP in 2007, with the simple brief to transform the agency’s design offering. Over the last 7 years he has overhauled and refined RAPP's award-winning output to include UX, 3D design, motion graphics and, most recently, experience design.
He started out at a small shop in West Kensington before moving to McCann Erickson to work on heavyweight accounts such as Bacardi, Sega and Yellow Pages. He quickly became lead designer and was eventually approached by BHWG (now Proximity) to join as Assistant Head of Type.
During his 4 years at BHWG - working on VW, Royal Mail, Pizza Hut, Red Cross, Alliance & Leicester and BT - Adrian's acute eye for design played a big part in the agency's successes at awards shows.
This led to him joining Saatchi & Saatchi as the BTL Head of Design, winning a Cannes Lion and numerous awards for his work on the Army's '7 Nights in Kenya' campaign.
He then set up through-the-line agency, Alphabet, with BHWG's ex-creative heads. In its first year, the agency was named 'runner up' in the DMA’s Agency of the Year rankings.
He left Alphabet to became a founding Manager at ELVIS, working on clients such as Mitchells and Butlers, P&O Cruises, Cadbury, Pizza Hut, Subaru, Cystic Fibrosis, Warner Breaks and many more. In 2006 Adrian helped Elvis collect Agency of the Year along with 5 Golds, 1 Silver; 3 Bronze and 3 Highly Commended across 6 campaigns also winning Promoter of the year for Mitchells and Butlers at the ISP Awards. This was the most awards won by any single agency in the ISP’s history.
Chief Creative Officer
Al joined Inferno as Chief Creative Officer in September 2010. He spent the majority of his career at HHCL, followed by 3 years as ECD at FCB, then 4 as Deputy ECD at TBWA.
He has won over 40 major international awards including 3 D&AD Pencils and Gold at Cannes and the US One Show. He has written some of the UK’s most famous advertising campaigns - Tango, Pot Noodle and John Smith’s. Other award winning work includes Adidas, PlayStation and Waitrose.
At HHCL he worked on both Sky and ITV and at FCB Inferno Al currently leads all channels of the global Nokia account, including ATL, digital, B2B and retail.
He was President of Creative Circle 2004-07 and has served on award juries at Cannes, D&AD and BTAA.
Creative & Young Creative Council member
Andy started out as CR.AP. They were his creative team’s initials, so things could only get better.
Now going it alone, he’s become an award-winning creative and gets to inspire the next generation of talent too.
As the youngster on the jury – having only graduated from Sunderland University in 2009 – he’s spent time north of the border, in the Midlands and in London at some well-known and respected agencies.
Since 2011, he’s been part of the Young Creative Council.
Their aim is to help students break into the industry by hosting workshops, talks, portfolio nights and socials. Some YCC success stories have seen people score D&AD Yellow Pencils, jobs at 180 Amsterdam, stints at W+K London and be crowned Big Bowls champion.
When there’s spare time, you’ll also find him running the socially sourced junior job feed Ad Job Wall.
Oh, and his favourite chip has to be a triple-cooked one.
Creative Director, LIDA
Nicky is responsible for every piece of creative work that leaves the agency. In her first year as Creative Director, the agency has won 22 industry awards across 5 different clients, with two campaigns making it to no1 and no7 in Campaign magazine’s top 10. And Nicky herself shot straight into the No5 spot in Campaign’s Top 10 Direct Creative Directors.
As she looks about 25, it's hard to believe Nicky has 20 years of experience writing award-winning words across all mediums and sectors. She loves the customer and passionately believes 'insight is all'. She currently judges Campaign Big, Creative Circle, D&AD, The Best Awards and the DMAs and runs the Tone of Voice module of the DMA’s copywriting workshop ‘Sharpen Up’. And outside of the day-night-weekend job, Nicky has been known to do a bit of stand-up and is in the middle of writing a play.
Career highlight: Alan Bennett writing in his book ‘Untold Stories’ that her Carte D’Or commercial was a ‘stroke of genius’ and that he wished he’d written it himself.
Rick will always be grateful to Glasgow. After graduating from the Watford College Copywriting Course, Glasgow's Stewart & Mitchell handed him his first job. Then it was back to London to serve under the late, great John Webster, at BMP.
Young and Rubicam and Kirkwoods were next, before Rick was made a Group Head and Board Director at Foote, Cone and Belding. Two years as Deputy Creative Director of Grey followed. He then coined the phrase, Creative Independent, and set up May and Sear, where he learned to go without sleep while being a fireman for London agencies.
He then set up an advertising with design agency, Integrator. After that, it was time to learn some new tricks. Namely, direct mail, digital and social media at OgilvyOne where he is a copywriter working principally on British Airways and UPS.
Rick has won a Gold Lion at Cannes for TV, a Gold for TV at Creative Circle, had two Silver nominations for TV at D&AD, made a few appearances in the D&AD annual for press and won three Gold DMAs.
He still adores the industry and tries to ensure that never a day goes by without a laugh.
Executive Creative Director – BETC London
Rosie is the ECD in London, looking after clients such as Bacardi, Diet Coke, Cow & Gate, and Ibis.
Rosie, born and raised in the US, graduated from The University of Texas of Austin in 1996.
Since this time she has worked in advertising agencies such as: Ground Zero LA, Cliff Freeman& Partners NY, Mother London/NY/Argentina, BBH London, and now most recently as a Creative Director at Wieden+Kennedy, Amsterdam.
Her most awarded work was created at Cliff Freeman and Partners in NY while working on brands such as Coca Cola, Fox Sports, Budget Rental Car, IFC, and Outpost.com. At which time, the agency won more local, national, and international awards than any other agency in the world.
Rosie has lead creative direction on a range of clients: SAB Miller Global, Unilever, The Coca Cola Company, Britvic, UKTV, ITV, Selfridges, Burberry, Levi’s, and Proctor & Gamble.
Her work has been recognized locally as well as globally at Cannes, The One Show, D&AD, The Art Directors Club, AICP, The Clios, The Addys, The Andys, Young Guns, and British Television Awards. As well as industry opinion makers Shots, Creativity, Campaign, Adweek, Adcritic, The New York Times, the Wall Street Journal.
Tim is the Creative Director at Saatchi & Saatchi X. A graduate of Central Saint Martins he has over 15 years experience in the industry. Known for his tenacity in the pursuit of creativity wherever it may be, he has won awards for clients across many disciplines from outdoor to in-store, digital to direct mail.