Group Creative Director
Abi joined global marketing and technology agency DigitasLBi with creative partner Simon Attwater in September 2010. Known internally as the ‘queen of pep talks’, it is Abi’s job to inspire the creative department to be the best they can be and to have the courage to keep trying the unknown. Abi loves collaborating with her clients to create work that works. As a copywriter, she is obsessed by the power of words.
Abi oversees the creative output for leading global brands as well as developing new business. Landmark achievements at DigitasLBi include winning the Coca-Cola business on both sides of the Atlantic, and then producing their digital campaigns for London 2012. Abi is also passionate about seemingly less high profile projects - building an e-commerce experience in four weeks, which helped M&S sell eleven million pounds worth of Christmas turkey and brandy butter; helping a cancer charity understand the power of mobile; and creating the most successful Facebook advert to date.
Prior to DigitasLBi, Abi and her creative partner Simon spent fourteen years creating award-winning campaigns for a wide range of global brands. Standout achievements include topping the global viral games chart with 'Sonic Simon' for Philips Sonicare; helping Cancer Research UK raise £200,000 over target in a single campaign; and the creation of a TV ad for the NSPCC, which aired simultaneously across all commercial channels on Christmas day, after the Queen’s Speech.
Abi’s background is in integrated marketing – from real world experiential to direct mail, digital campaigns, TV and shelf wobblers. For Abi, the channel is unimportant; she loves creating exceptional work and finding unexpected solutions to her clients' business problems.
Abi is extremely passionate about what she does and believes in sharing her knowledge, running workshops and mentoring at The London College of Communication, The School of Communication Arts, Bucks Ad School, BIMA and D&AD. It’s a little known secret is that she has a literary agent and is writing a novel. Slowly.
Creative Director of Design
Adrian joined RAPP in 2007, with the simple brief to transform the agency’s design offering. Over the last 7 years he has overhauled and refined RAPP's award-winning output to include UX, 3D design, motion graphics and, most recently, experience design.
He started out at a small shop in West Kensington before moving to McCann Erickson to work on heavyweight accounts such as Bacardi, Sega and Yellow Pages. He quickly became lead designer and was eventually approached by BHWG (now Proximity) to join as Assistant Head of Type.
During his 4 years at BHWG - working on VW, Royal Mail, Pizza Hut, Red Cross, Alliance & Leicester and BT - Adrian's acute eye for design played a big part in the agency's successes at awards shows.
This led to him joining Saatchi & Saatchi as the BTL Head of Design, winning a Cannes Lion and numerous awards for his work on the Army's '7 Nights in Kenya' campaign.
He then set up through-the-line agency, Alphabet, with BHWG's ex-creative heads. In its first year, the agency was named 'runner up' in the DMA’s Agency of the Year rankings.
He left Alphabet to became a founding Manager at ELVIS, working on clients such as Mitchells and Butlers, P&O Cruises, Cadbury, Pizza Hut, Subaru, Cystic Fibrosis, Warner Breaks and many more. In 2006 Adrian helped Elvis collect Agency of the Year along with 5 Golds, 1 Silver; 3 Bronze and 3 Highly Commended across 6 campaigns also winning Promoter of the year for Mitchells and Butlers at the ISP Awards. This was the most awards won by any single agency in the ISP’s history.
Executive Creative Director
Creative & Young Creative Council member
Andy started out as CR.AP. They were his creative team’s initials, so things could only get better.
Now going it alone, he’s become an award-winning creative and gets to inspire the next generation of talent too.
As the youngster on the jury – having only graduated from Sunderland University in 2009 – he’s spent time north of the border, in the Midlands and in London at some well-known and respected agencies.
Since 2011, he’s been part of the Young Creative Council.
Their aim is to help students break into the industry by hosting workshops, talks, portfolio nights and socials. Some YCC success stories have seen people score D&AD Yellow Pencils, jobs at 180 Amsterdam, stints at W+K London and be crowned Big Bowls champion.
When there’s spare time, you’ll also find him running the socially sourced junior job feed Ad Job Wall.
Oh, and his favourite chip has to be a triple-cooked one.
Beattie McGuinness Bungay
In the mid 80’s Bil left St Martins School of Art heavily in debt financially but with an Honours Degree in Advertising of incalculable intellectual value.
After several months attempting to sell his degree on the open market, a sympathetic TBWA employee found him slumped over the bar at the Lamb and Flag and, taking pity on him, gave him a job paying less than his student grant.
Several vague years followed punctuated by bad fashion, acne, puns (some good), back-stabbing, Steenbecks and wrestling with the pica rule - all set to a mostly crap late 80’s soundtrack. Bil left the 80’s to join Trevor Beattie in the 90’s at GGT working as his Art Director on a soon to be infamous (and ironically for Bil) fashion brand.
By the 00ties Bil had finally run out of ideas (his last decently buried without trace). Then one fateful day (back at TBWA) Bil innocently offered to help Beattie and McGuinness to the taxi with their boxes and in their haste was accidentally bundled in with them, thus becoming one of the founding partners of Beattie McGuinness Bungay. It was 05/05/05.
Since then, Bil has made a name for himself largely on the backs of the talents of others. Including a couple of movies, one of which actually won a flippin’ BAFTA. The other, ‘When The Lights Went Out’, is the second most purchased movie of the year and is available from Amazon or most big supermarkets actually.
Bil loves to refer to himself in the third person, so it’s a shame he was too busy to write this.
Executive Creative Director
Gary was one of the founding partners of Farm Communications where he led many Government behaviour change campaigns including the high profile introduction of Smoking Legislation for the Department of Health and a trans-media campaign targeting teenagers for the Department for Education. The latter utilised consumer co-creation and the creation of TV programming in partnership with Channel 4.
Throughout his career, Gary has helped numerous brands reach every kind of audience from First Direct, Mercedes-Benz and Nokia to Sky, Christian Aid and The Co-operative Bank.
Gary along with his partner Owen was a member of the CoolBrand Leaders Council for five years and they were invited to speak at the International Marketing Festival in Edinburgh about the Future of Advertising.
Since moving Farm Communications into FCB Inferno Gary has overseen fully integrated campaigns for Nokia, Sky, the Money Advice Service, Teacher Recruitment and Nivea.
Over the eons John has been involved in many award-winning campaigns for some of the UK's best-loved brands, including Kellogg's, McDonald's, Nestle, Batchelor's Foods and Walt Disney. He also has considerable international experience working on brands such as P&G Laundry, Bacardi, Western Union and Max Factor. For six years, John ran his own agency winning business from the likes of Texaco, Polygram Records and Dairy Crest. The past 21 years John has plied his trade at Leo Burnett London both as creative and creative director. Now he is out and about in the creative world and up for the next challenges, which includes a documentary about cowboy films, yee ha!
Nicky is responsible for every piece of creative work that leaves the agency. In her first year as Creative Director, the agency has won 22 industry awards across 5 different clients, with two campaigns making it to no1 and no7 in Campaign magazine’s top 10. And Nicky herself shot straight into the No5 spot in Campaign’s Top 10 Direct Creative Directors.
As she looks about 25, it's hard to believe Nicky has 20 years of experience writing award-winning words across all mediums and sectors. She loves the customer and passionately believes 'insight is all'. She currently judges Campaign Big, Creative Circle, D&AD, The Best Awards and the DMAs and runs the Tone of Voice module of the DMA’s copywriting workshop ‘Sharpen Up’. And outside of the day-night-weekend job, Nicky has been known to do a bit of stand-up and is in the middle of writing a play.
Career highlight: Alan Bennett writing in his book ‘Untold Stories’ that her Carte D’Or commercial was a ‘stroke of genius’ and that he wished he’d written it himself.
Pete began his career in Los Angeles as an artist and programmer, creating interactive installations and large-scale sculptures in America and Europe. During that time, he founded UCLA's Creative Technology Lab, teaching media arts and physical computing to graduate students at the School of Design and Media Arts. Later he co-founded the Hollywood design company URGE.
Pete found a natural path to advertising, joining Goodby, Silverstein & Partners in San Francisco and quickly leading creative development on brands such as HP, Sprint, and Yahoo. During his tenure with GSP, Pete conceived HP's iconic and multi-layered "The Computer Is Personal Again" campaign, which won Ad Age's "Campaign of The Year," among numerous other awards. He went on to lead creative development on the Sprint pitch, which won GSP their largest business to date.
During his career, Pete has strived to push the boundaries of art, design and technology across a variety of different media. He has created integrated campaigns and visual effects, designed wearable electronic devices and virtual characters, written websites and apps, and somehow found the time to raise his son Leo, his finest project yet.
Pete joined Gravity Road in July, 2014.
The Red Brick Road
Richard left CHI & Partners in 2008 to set up Ruby, the award winning digital agency.
In 2011, when The Red Brick Road merged with Ruby, Richard and his partner Matt Davis became Creative Directors of the agency. In 2013 Richard was part of the management buyout of The Red Brick Road.
After graduating from the Watford College Copywriting Course, Glasgow's Stewart & Mitchell handed him his first job. Then it was back to London to serve under the late, great John Webster, at BMP.
Young and Rubicam and The Kirkwood Company were next, before Rick was made a Group Head and Board Director at Foote, Cone and Belding. Two years as Deputy Creative Director of Grey followed.
He then coined the phrase, Creative Independent, and launched May and Sear, where he learned to go without sleep as a fireman for London agencies.
Next, he set up advertising with design agency, Integrator. After that, it was time to learn some new tricks. Namely, direct mail, digital, social media and content at OgilvyOne. After a few years as Board Director and Creative Group Head, he’s happy to work with his preferred title: Copywriter. Currently, he writes for British Gas, BT and American Express.
Rick has won a Gold Lion at Cannes for TV, a Gold for TV at Creative Circle, had two Silver nominations for TV at D&AD, made a few appearances in the D&AD annual for press and won three Gold DMAs.
He still adores the industry and tries to ensure that never a day goes by without a laugh.
Executive Creative Director
Rosie is the ECD in London, looking after clients such as Bacardi, Diet Coke, Cow & Gate, and Ibis.
Rosie, born and raised in the US, graduated from The University of Texas of Austin in 1996.
Since this time she has worked in advertising agencies such as: Ground Zero LA, Cliff Freeman& Partners NY, Mother London/NY/Argentina, BBH London, and now most recently as a Creative Director at Wieden+Kennedy, Amsterdam.
Her most awarded work was created at Cliff Freeman and Partners in NY while working on brands such as Coca Cola, Fox Sports, Budget Rental Car, IFC, and Outpost.com. At which time, the agency won more local, national, and international awards than any other agency in the world.
Rosie has lead creative direction on a range of clients: SAB Miller Global, Unilever, The Coca Cola Company, Britvic, UKTV, ITV, Selfridges, Burberry, Levi’s, and Proctor & Gamble.
Her work has been recognized locally as well as globally at Cannes, The One Show, D&AD, The Art Directors Club, AICP, The Clios, The Addys, The Andys, Young Guns, and British Television Awards. As well as industry opinion makers Shots, Creativity, Campaign, Adweek, Adcritic, The New York Times, the Wall Street Journal.
Saatchi & Saatchi X
A graduate of Central Saint Martins he has over 15 years’ experience in the industry. Known for his tenacity in the pursuit of creativity wherever it may be, he has won awards for clients across many disciplines from outdoor to in-store, digital to direct mail.
After a brief flirtation with a career in the RAF and a number of years as a planner at AMV BBDO, Toby joined Dare in 2006 and is now Executive Partner.
Toby has immense experience in developing brand marketing strategies, and has been instrumental in planning across clients such as Nicorette, BMW, Tetley, Barclays and Vodafone.
As Executive Partner, he has helped elevate the importance of Customer Experience and Experience Planning at Dare. He currently oversees work on Barclays, Enterprise and Ryanair, having helped develop class-leading experiences across diverse categories, including brands such as Aviva and EE.
He's co-chaired the IPA 2 course for three years running, is on the IPA professional development group and has also been a mentor on the NABS Fast Forward program.
A promising career in fashion design was cut short when Vicki discovered she couldn't draw. Encouraged by her mentor Paul Smith to write her ideas down instead, Vicki soon found her way into the world of advertising.
Vicki has spent the past 15 years developing campaigns, thoughts and ideas for agencies such as Ogilvy and Wieden + Kennedy before joining Grey London working on briefs as diverse as full fat butter and the BHF.
Vicki has collected more than 35 major awards for her BHF 'Hands only CPR' Vinnie Jones campaign – which has now saved 39 lives (and counting) – while The Angina Monologues, also for the BHF, earned her a coveted British Comedy Award.
The IPA voted Vicki advertising's Woman of Tomorrow, while she's also been named one of D&AD's 20 most influential women in advertising.
She also own and runs vintage East End sweetshop Suck and Chew. Iconic work or Kola Kubes, she's the go-to girl.