2012 - Riots

Invent Your Own Category - Best exploitation of someone else's misery for a cheap laugh and the slim chance of winning an award

Brand: Smirnoff

Company: Freestyle Interactive ltd

Website: View Site

Credited Individuals

Ben Askew

Media Partners

"To me The Chip Shops is about raw talent. The other award schemes reward craft, and finished thinking, but the Chip Shops is the only showcase for the original concept... More
John Jessup, Creative Director at Leo Burnett | Judge 2009-2012

"I've never regarded the Chip Shop Awards as an 'instead of'. I think they're a fantastic 'as well as'... More
Patrick Baglee | Judge 2009-2012

"I think the purpose of The Chip Shop Awards is to take the piss. To take the piss out of how seriously advertising takes itself... More
Dave Trott , CST The Gate | Chairman of the judging panel 2009