Chip Shop Awards Results are Revealed

The winners of adland's most notorious awards, the Chip Shop Awards, have been revealed. Those of a faint heart may wish to look away now.

The 11th annual awards celebrating creativity with no limits took place at the Ministry of Sound in London on 12 June. The Chip Shops is the only creative awards scheme that has no rules. Infamously, agencies need not even work for the clients they are advertising and categories include best use of bad taste and best use of plagiarism.

This year the Grand Prix was awarded to Sugar&Partners for Refuge London, a powerful ad that drew on one of the biggest stories of recent times to call for an end to domestic violence . The Chairman’s Award went to The Black Eye Project for their clever stunt to hack the voting on the Chip Shop site. 

View all the winners here

These awards are open all year round, so you can enter now or as soon as inspiration strikes.

Ad of the Month 

The Awards are open all year round, giving you the opportunity to win every month. Here's how:

  • Enter your ad in at any time.
  • To be considered for a particular month, make sure it reaches us by 12 noon on the last Thursday of the month.
  • We'll publish it here and and make sure our Facebook and Twitter fans see it.
  • People can vote on your ad and they can share it too.
  • At 4pm on the last Friday of the month, we'll reveal who is 'Ad of the Month'.

Work that could run 

As the only advertising awards show with no rules or limits, the awards has become renowned as the home of boundary-pushing creativity.  And knob gags.

Sure, many of the ads entered would be too risque for your typical blue chip client – and quite understandably so.

But there were also ideas on display that could – and perhaps should – be deserving of some ad space in the real world.

So is the Chip Shops growing up? We caught up with some of this year's judges to talk about the work that really caught their eye this year.  Watch the video here


John Jessup Creative Director, Leo Burnett

"To me The Chip Shops is about raw talent. The other award schemes reward craft, and finished thinking, but the Chip Shops is the only showcase for the original concept. It's a chance for creatives to truly express themselves without the usual encumbrances. It encourages daring brave, and sometimes, outrageous solutions, and pokes two fat hairy fingers at the norm."
  • John Jessup Creative Director, Leo Burnett

    "To me The Chip Shops is about raw talent. The other award schemes reward craft, and finished thinking, but the Chip Shops is the only showcase for the original concept. It's a chance for creatives to truly express themselves without the usual encumbrances. It encourages daring brave, and sometimes, outrageous solutions, and pokes two fat hairy fingers at the norm."
  • Dylan Bogg, CEO, Big Communications Group

    "You always know when the chip shop awards are calling for entries because a real buzz is generated in the creative department. It's great for the agency, and great for the teams and the chips are proudly displayed around the place. Looking forward to the 2011 awards already."