The winners of adland's most notorious awards, the Chip Shop Awards, have been revealed. Those of a faint heart may wish to look away now.
The 11th annual awards celebrating creativity with no limits took place at the Ministry of Sound in London on 12 June. The Chip Shops is the only creative awards scheme that has no rules. Infamously, agencies need not even work for the clients they are advertising and categories include best use of bad taste and best use of plagiarism.
This year the Grand Prix was awarded to Sugar&Partners for Refuge London, a powerful ad that drew on one of the biggest stories of recent times to call for an end to domestic violence . The Chairman’s Award went to The Black Eye Project for their clever stunt to hack the voting on the Chip Shop site.
View all the winners here.
These awards are open all year round, so you can enter now or as soon as inspiration strikes.
The Awards are open all year round, giving you the opportunity to win every month. Here's how:
As the only advertising awards show with no rules or limits, the awards has become renowned as the home of boundary-pushing creativity. And knob gags.
Sure, many of the ads entered would be too risque for your typical blue chip client – and quite understandably so.
But there were also ideas on display that could – and perhaps should – be deserving of some ad space in the real world.