Welcome to The Chip Shop Awards 2008.

The world is littered with awards schemes that are positively bursting at the seams when it comes to petty, pompous and pointless rules and regulations.

The Chip Shop Awards are different. It has no rules. It has no regulations. It has no baggage. It doesn’t have a copy writer either, for that matter.

So if some of your best ideas are yet to see the light of day because they bombed in research, you have not yet won the client concerned, or they haven’t a hope in hell of getting passed the regulators, then the Chip Shops are for you.

watch the 2007 intro film and 2008 viral

Mike McKenna, the Chairman of the 2007 judging panel and Creative Director at J Walter Thompson said

“Our Industry needs these gongs.   When was the last time you tore an ad out if the papers and stuck it to your wall? (There’s a yellowing page from the independent, dated March 19 ’07 taped to mine. Two planes leave vapour trails that form a v-sign. BA’s two-fingered attitude to climate change; well that’s what Greenpeace think. A stopper.)
It seems that not only is the world chock-a-block with parity products it’s awash with parity advertising too.
And that’s why we need the Chip Shop Awards.
We need their energy, that no-hold attitude, the shocking images; the jaw dropping headlines you couldn’t show your mum and we even need the occasional Knob gag”

The Chip Shop Awards aim to strip away all the hassles and distractions of every day modern life and celebrate that little bit of magic at the heart our business. The pure, the simple, the beautiful idea. 


So, obviously, if you want to win an iconic Chip Shop Award (all resemblances to Yellow Pencils purely coincidental) you have to enter.

Read on to find out how. ...