• Best work for a brand you haven't a hope of winning
  • Best Worst Ad - for ads that really shouldn't run
  • Best work for a relative or friend
  • Best Use of Bad Taste
  • Best use of a shop window postcard space
  • Best use of plagiarism
  • Invent your own category
  • Best ad based on a topical news story / breaking news
  • Best use of a new technology
  • Best use of Satire
  • Best use of Outdoor Space
  • Best use of a Celebrity
  • Best use of a Pet or Animal
  • Best use of Sarcasm in an Ad
  • Best ad that really should run
  • Best Use of an old technology
  • Best Use of Regional Dialect
  • Best Use of Shocking Copy
  • Best Remake of an Existing Advert
  • Best Ambient Media
  • Best Consumer Ad or Campaign
  • Best Press Advert
  • Best Public Awareness
  • Best Charity Advert
 

Killer ideas wanted

In response to popular demand, we are bringing back some of its classic categories from down the years.  As the event has grown in stature over the last decade, some of the categories from previous years have made way for new ones.

But we’ve received a number of requests to reinstate much loved categories. And as the awards bill themselves as the home of 'creativity with no limits', the Chip Shop team said they thought it was "only fair" to give the public what they want.

So, the following categories will be returning:

Best Use of Shocking Copy
Best Remake of an Existing Advert
Best Ambient Media
Best Consumer Ad or Campaign
Best Press Advert
Best Public Awareness
Best Charity Advert

Entry deadline: 17 April 

 

Ad of the Month 

The Awards are open all year round, giving you the opportunity to win every month. Here's how:

  • Enter your ad in at any time.
  • To be considered for a particular month, make sure it reaches us by 12 noon on the last Thursday of the month.
  • We'll publish it here and on The Drum, and make sure our Facebook and Twitter fans see it.
  • People can vote on your ad and they can share it too.
  • At 4pm on the last Friday of the month, we'll reveal whose ad got the most votes and shares to become our special 'Ad of the Month'.

Awards 2014

If your ad is in by the deadline, it'll qualify for entry into the main 2014 awards and will be judged by a panel of great creative minds from some of the best agencies in the UK and worldwide. The ceremony for the Annual Awards will be held at the Ministry of Sound on 12 June, where the results will be announced on the night.

For more info, and to secure your place at the Awards, book tickets here.


John Jessup Creative Director, Leo Burnett

"To me The Chip Shops is about raw talent. The other award schemes reward craft, and finished thinking, but the Chip Shops is the only showcase for the original concept. It's a chance for creatives to truly express themselves without the usual encumbrances. It encourages daring brave, and sometimes, outrageous solutions, and pokes two fat hairy fingers at the norm."
  • John Jessup Creative Director, Leo Burnett

    "To me The Chip Shops is about raw talent. The other award schemes reward craft, and finished thinking, but the Chip Shops is the only showcase for the original concept. It's a chance for creatives to truly express themselves without the usual encumbrances. It encourages daring brave, and sometimes, outrageous solutions, and pokes two fat hairy fingers at the norm."
  • Dylan Bogg, CEO, Big Communications Group

    "You always know when the chip shop awards are calling for entries because a real buzz is generated in the creative department. It's great for the agency, and great for the teams and the chips are proudly displayed around the place. Looking forward to the 2011 awards already."
©2013 Chip Shop Awards All Rights Reserved.