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Deadline Extended: 10th April

What are the Chip Shop awards?

The Advertising industry is chock-full of creative talent. But most of their work ends up being compromised on the long journey to launch day. The Chip Shop Awards is all about creativity without limits. It’s about celebrating amazing ideas, unsullied by mediocre clients, bad account handlers and persnickety lawyers. Which inevitably results in ideas that surprise, shock, offend and delight. These awards aren't about the ads you’ve done - it’s about the ads you really wish you’d done.

Simon Elliott, Creative Partner, Rose.

"Having judged a lot of international awards over many years, Chip Shop is always a jury I love being invited onto. It's obviously renowned for being irreverent, contentious, shocking, illuminating, provocative (and occasionally libellous!) But more important than that, it's entirely democratic and rewards unfettered creativity regardless of where it's come from or who it's for. And on the occasions I've been on the jury, as heated as some of the debates can get, I've always come away aching from laughing so much."
  • Simon Elliott, Creative Partner, Rose.

    "Having judged a lot of international awards over many years, Chip Shop is always a jury I love being invited onto. It's obviously renowned for being irreverent, contentious, shocking, illuminating, provocative (and occasionally libellous!) But more important than that, it's entirely democratic and rewards unfettered creativity regardless of where it's come from or who it's for. And on the occasions I've been on the jury, as heated as some of the debates can get, I've always come away aching from laughing so much."
  • Richard Megson – The Red Brick Road

    "The Chip Shops award the pure skills of writing and art direction, without the inevitable compromise of working on real businesses with difficult business challenges, it¹s great hunting ground for the wild brains of young talent."
  • Jason Andrews - RAPP

    "The Chip Shop Awards occupy a unique place in the awards calendar. They're a daring celebration of creative bravery and unfettered experimentation. The very best entries manage to walk the fine line between political correctness and bad taste with delicate aplomb."
  • John Jessup Creative Director, Leo Burnett

    "To me The Chip Shops is about raw talent. The other award schemes reward craft, and finished thinking, but the Chip Shops is the only showcase for the original concept. It's a chance for creatives to truly express themselves without the usual encumbrances. It encourages daring brave, and sometimes, outrageous solutions, and pokes two fat hairy fingers at the norm."
  • Dylan Bogg, CEO, Big Communications Group

    "You always know when the chip shop awards are calling for entries because a real buzz is generated in the creative department. It's great for the agency, and great for the teams and the chips are proudly displayed around the place. Looking forward to the 2011 awards already."

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